Slai is a digital marketing agency based in Palma de Mallorca. We work with small businesses, shops, hospitality, clinics and professionals in the city that want a steady flow of customers, not just traffic.
Palma has the island's strongest competition and its largest demand: searches in Spanish, English and German, resident and visiting customers, and heavy seasonality. What works here combines immediate visibility through advertising with sustained visibility through local SEO.
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Demand in Palma is not flat. Hospitality, nautical services, rentals and leisure peak in high season; professional services, renovations or clinics peak differently. We plan budget and content around that calendar: accelerate when demand is there, sustain organic visibility when it drops.
Our base is in Palma, but we serve businesses across Mallorca.
No. We are based in Palma de Mallorca but work with businesses across the island — Calvià, Manacor, Inca, Alcúdia and other municipalities — and remotely with companies outside Mallorca when the project is a good fit.
Yes. We work in Spanish and English and build bilingual websites and campaigns for businesses targeting foreign residents or visitors.
It depends on margin and sales cycle, but a common starting point is: a properly optimised Google Business Profile and local SEO, Google Ads on the most profitable services, and a website that converts. Social media and video add value when the brand needs awareness — not as a first step.