Google Business Profile in Mallorca: how to optimise it

The primary category is the single biggest factor in which searches you appear for. Choose the one that describes your main activity exactly — not the broadest option — and add secondary categories only for services you genuinely offer.

Google cross-checks your details against other sources. If your address or phone is written differently on your site, in directories or on social media, you lose trust.

Write them identically everywhere, including phone formatting and street name.

Seasonality in Mallorca is huge. Update summer hours, local holidays and holiday closures. A customer who arrives to a closed door usually leaves a negative review — and that does hurt.

Generic stock photos convince nobody. Upload your own and refresh them every few months:

Reviews influence map rankings and the customer's decision. Nothing sophisticated needed: ask right after a job well done, with a direct link.

Reply to all of them. On negative ones, answer calmly, without arguing and offering a fix — the person reading that reply is your next customer, not the one who complained.

Posts for news and promotions, a services section with descriptions, your own questions and answers, and booking or ordering links. Every field you fill in is extra information Google can use to show you.

The ones we fix most often for island businesses:

Between May and October the volume of "near me" searches on the island multiplies, and most of them come from people who have never heard of your business. A profile prepared for that traffic answers three questions before anyone calls: what exactly you sell, what it costs and whether you are open right now.

Two practical habits help through the summer: publish a short post every couple of weeks with what's new, the day's menu or seasonal availability, and add the services or products you actually want to sell, each with its own short description. When September comes, roll the hours back and remove the offers that no longer apply so the profile never contradicts reality.

The performance report inside the profile shows how many people called, asked for directions, visited your website or messaged you, and which searches they used to find you. Those search terms are the cheapest keyword research a small business can get: they come from real customers in your own area of Mallorca.

Check it once a month and use it to decide. If most people find you by category rather than by name, your local visibility is working; if the only searches are your business name, you still depend on people who already know you — and that is exactly the gap your website and your local pages should close.